Saturday, February 28, 2004

“Sweet-er Home Alabama!”


Happy Vodka sells out in Alabama!  Alabama, the ‘Sweet Home state’, is now the ‘Don’t Worry…Drink Happy’ state!  Happy Vodka arrived in Alabama just before Thanksgiving and sold out by New Year’s Eve!  The reorder sold out in two weeks.  Three times our projected volume and in only the first 38 out of 148 stores!  That is right, Alabama, the first control state to sell Happy Vodka has consumed 3 times our projections.  Our only guess is that the good people of Alabama had very ‘Happy Holidays’. 

Linda Holloway of Alaplex, Inc. is a big part of this success and has nothing but good words for the Happy Vodka Corporation and Liquor Group.  She recently helped launch a new state store, was featured on the television news story, and of course, she held up a bottle of Happy Vodka to show off the product.  That is the kind of support that is making this success a reality.

“Now that we have shown the control states that we can keep sales pace with other national products, we working on opening the doors for the entire ‘Happy family’ of products in all 18 control states...” says C. J. Eiras, President of Happy Vodka Corporation. 

Gray C. Solomon of Liquor Group states: “We knew that Alabama would do wonders with the Happy Vodka product and that is why we started there, but frankly everywhere we send the product it exceeds our sales expectations!” 

As Happy products continue to successfully roll-out across the country, more and more people realize that unlike all other liquor products that focus on sexy, sophisticated or “best tasting recipe” driven marketing, Happy just wants its customers to be, well, Happy!

Thank you Sweet Home, Happy, Alabama!

For more information visit www.HappyVodka.com