“Sweet-er Home Alabama!”

Happy Vodka sells out in Alabama!  Alabama, the ‘Sweet Home state’, is now the ‘Don’t Worry…Drink Happy’ state!  Happy Vodka arrived in Alabama just before Thanksgiving and sold out by New Year’s Eve!  The reorder sold out in two weeks.  Three times our projected volume and in only the first 38 out of 148 stores!  That is right, Alabama, the first control state to sell Happy Vodka has consumed 3 times our projections.  Our only guess is that the good people of Alabama had very ‘Happy Holidays’. 

Linda Holloway of Alaplex, Inc. is a big part of this success and has nothing but good words for the Happy Vodka Corporation and Liquor Group.  She recently helped launch a new state store, was featured on the television news story, and of course, she held up a bottle of Happy Vodka to show off the product.  That is the kind of support that is making this success a reality.

“Now that we have shown the control states that we can keep sales pace with other national products, we working on opening the doors for the entire ‘Happy family’ of products in all 18 control states...” says C. J. Eiras, President of Happy Vodka Corporation. 

Gray C. Solomon of Liquor Group states: “We knew that Alabama would do wonders with the Happy Vodka product and that is why we started there, but frankly everywhere we send the product it exceeds our sales expectations!” 

As Happy products continue to successfully roll-out across the country, more and more people realize that unlike all other liquor products that focus on sexy, sophisticated or “best tasting recipe” driven marketing, Happy just wants its customers to be, well, Happy!

Thank you Sweet Home, Happy, Alabama!

For more information visit www.HappyVodka.com

The Happy SELL OUT!

So many of you have heard some noise about Happy Vodka, rumblings of court proceedings with our former importer and whatnot, even rumors of a corporate buy out, but the real fact of the matter is…HAPPY IS A SELL OUT!  That is correct; Happy Vodka Corporation announced today that the Liquor Group’s Happy supply has run dry!  Product demand has actually depleted 100% of the Happy Vodka warehouse inventory…and we could not be more thrilled!  As the demand for Happiness has gotten greater and greater throughout the world, we have struggled to keep up with demand, and we have actually run out of product!    

It is not hard to understand why, as you may have already read in the news, states such as Alabama and distributors have experienced sales in excess of 300% above estimated sales.  Most military stores had a flurry of purchases and now have bare shelves where the Happy used to reside, but don’t worry…that will change!  One can only imagine how hard it is to predict how much product you will need from one month to the next!

Happy Vodka Corporation has now added production capabilities in North America to keep pace with the influx of orders.  New Happy product is on the way, with exciting new packaging, but of course we kept the same beloved disk shaped bottle that the world has grown to love!  We can look forward to a simultaneous launch of Happy Rum, Happy Tequila, Happy Gin and our new and improved Happy Vodka!  And to all of our fans that have been emailing us from Japan, yes we are going to launch Happy Saké soon!  

For more information visit www.DrinkHappy.com

  

  

Happy Vodka is a “slam dunk” in LA at the NBA All City Jam Party!

The teams have all come together for NBA ALL STAR WEEKEND in Los Angeles and Happy Vodka will be smiling with the stars!  The Jam is Saturday, February 14, 2004 in LA's Historical Boxing Club 333 West Washington, Downtown.  Funds raised at the party will benefit “Operation Second Chance” and all will celebrate the rich tradition of professional athletes working with the entertainment community to help charitable causes.  Among our R.S.V.P celebrity guests are Tom Hanks, Mira Sorvino, Jacqueline Bisset, Luis Guzman, Esai Morales, Chloe Sevigny, Beverly Johnson, Silk Cozart, Rapper Suga Free and Hip Hop artists Phifty-50.

Sports celebrities include Chris Webber of the Sacramento Kings, Shawn Marion of the Phoenix Suns, Paul Pierce of the Boston Celtics, Marcellus Wiley of the San Diego Chargers, Reggie Theus - NBA Analyst, Lela Ali- Professional Boxer, Norm Nixon of the LA Lakers and Debbie Allen Nixon, Roy Williams of the Dallas Cowboys, Paga Stoyakavich of the Sacramento Kings and many, many more.  For more information on the event, visit: www.allcityjam.com

For more information visit: www.DrinkHappy.com