A “Wise” decision!

The United Price Wise Group has recommended Happy Vodka to its 126 member locations across the State of Florida!  “This is a great achievement for the Liquor Group in its early stages of development in the Florida market” says Gray Solomon, managing partner of Liquor Group Holdings, “We treat the independent stores the same as the big chains and they get the same pricing and service as well.”  This commitment to the “mom & pop” stores is where Liquor Group shines in the industry.  Understanding the needs of all of its clients is a top priority with this organization.  JoAnn Busby from United Price Wise notified all of the members earlier in the month of the recommendation, and orders for the product have already begun coming in! 

For more information visit: www.DrinkHappy.com

OPERATION: “Welcome Smile” strikes again!

Following the success of the July 26^th welcome home party featuring VENUS Swimwear Model April Storms at FT. Bragg Army base in North Carolina, Happy Vodka is “Happy” to announce another party for the troops on August 2^nd, 2003 at Eglin Air Force Base, Florida.  The Happy Vodka will be the same, but the featured swimwear model this time will be Lisa Marie Taylor, signing autographs and taking photos with the troops.  The Eglin Class 6 store manager Donna Crump has worked non stop for weeks to put together a block party with food, festivities and fun for the troops and their families.

It is our pleasure to host these military events in support of our armed forces, and we hope to continue this operation as long as we can keep them smiling!

For additional information visit: www.DrinkHappy.com

OOOOOO….Oklahoma is the place for me!

Happy Vodka Corporation is “Happy” to announce that Best Brands, a leading liquor broker in the Midwest, has been chosen to represent Happy Vodka and the Happy liquor products line across the great State of Oklahoma!  Best Brands’ Senior Management is thrilled with the opportunity to spread the Happiness in the West!  Negotiations are in progress to bring Happy to other Midwestern states before year-end. 

Happy has been very slow and deliberate in choosing representation for it’s products in the U.S. as they want to roll-out the product in such a way as to guarantee its success.  With the Happy tradition of tasting support, mass media, unique marketing and a grass roots effort to bring the product to the people, continued success is virtually guaranteed.

Liquor Group, the organization who oversees all Happy product sales operations throughout the U.S., feels this is a strategic move in the right direction.  Gray Solomon resolves: “Building a solid clientele in states other than the top 5 is a priority.  While the top 5 states are typically the trendsetters, they can be fickle consumers.  We want to build long-term strategic clients first and foremost, then we can deal with the big states”

Happy will soon be distributed nationwide, but not before it gains acceptance in existing markets, this takes a level of commitment that most new brands do not show.  “A shotgun approach is what most brands take when entering the US market, they sell to all takers and spread their marketing efforts too thin,” says Solomon. “This is what Happy has avoided all along as we have concentrated on adding one state at a time.”

For more information visit: www.DrinkHappy.com

“Happy’s huge release!”

Nightlife will never be the same…now that Happy has begun it’s on premise distribution!  On July 11^th Happy Vodka (in conjunction with Liquor Group) threw a party for 5,000 of its’ closest friends to celebrate the beginning of on premise sales in Florida.  Needless to say, the crowds were very “Happy” that evening, packing every nook and cranny of the 80,000+ square foot Plush Nightclub and Leopard Lounge simultaneously!  This marks the first of many parties to come, as every major city in the US will host a “Happy” on premise kick off in the months to come.

The “Happy Trails” martini was the order of the day, a blend of 3 shots Happy Vodka (shaken or stirred, just make it cold!), 1 shot Apple Pucker, a dash of Grenadine and a maraschino cherry for garnish.  Many a patron found their way down this trail throughout the event.  It was a record setting night for the two clubs, of the 2500 personal invites distributed allowing entry for two people, over 2000 got utilized!  That’s what we would call “Happy” paper recycling!

For more information visit: www.DrinkHappy.com