OOOOOO….Oklahoma is the place for me!

Happy Vodka Corporation is “Happy” to announce that Best Brands, a leading liquor broker in the Midwest, has been chosen to represent Happy Vodka and the Happy liquor products line across the great State of Oklahoma!  Best Brands’ Senior Management is thrilled with the opportunity to spread the Happiness in the West!  Negotiations are in progress to bring Happy to other Midwestern states before year-end. 

Happy has been very slow and deliberate in choosing representation for it’s products in the U.S. as they want to roll-out the product in such a way as to guarantee its success.  With the Happy tradition of tasting support, mass media, unique marketing and a grass roots effort to bring the product to the people, continued success is virtually guaranteed.

Liquor Group, the organization who oversees all Happy product sales operations throughout the U.S., feels this is a strategic move in the right direction.  Gray Solomon resolves: “Building a solid clientele in states other than the top 5 is a priority.  While the top 5 states are typically the trendsetters, they can be fickle consumers.  We want to build long-term strategic clients first and foremost, then we can deal with the big states”

Happy will soon be distributed nationwide, but not before it gains acceptance in existing markets, this takes a level of commitment that most new brands do not show.  “A shotgun approach is what most brands take when entering the US market, they sell to all takers and spread their marketing efforts too thin,” says Solomon. “This is what Happy has avoided all along as we have concentrated on adding one state at a time.”

For more information visit: www.DrinkHappy.com